ScandAsia and Thai Property Guide Jointly Zero in on Scandinavians in Asia
ScandAsia magazine and news portal is appointed media partner as Thai Property Guide eyes Scandinavians in Asia.
ScandAsia.com is the well-established, number one portal (ScandAsia.com) and publication on all things relating to Scandinavia in China and South East Asia, with full coverage in English.
The Thai Property Guide (TPG) initiative, which promotes second home and residential property investment into Thailand towards foreigners and expatriates, is the only project of its kind with official support and operated by a Chamber of Commerce in Thailand.
These two entities are now joining forces as they plan for activities to approach this common target group, Scandinavians in Asia. ScandAsia has been appointed official media partner for TPG as the next edition of the project’s publication is being put together for 2012/2013.
Thai-Swedish Chamber of Commerce initiated TPG as a platform for buyers and sellers to meet and where all other related products and services, including for instance lifestyle amenities and travel, could market themselves.
This second home abroad promotion gateway is now eyeing – in particular – Scandinavians among the ever-increasing number of westerners residing in and working in China and Singapore (aside the large numbers visiting or already having invested in Thailand).
“These Scandinavians are increasingly settling down permanently in Asia because of their businesses, the great opportunities and the strong growth here. Then they are likely to aim for Thailand in particular as a preferred country where to have a holiday home base or to retiree in the future,” says Executive Director Peter Björk, Thai-Swedish Chamber of Commerce.
“Many Scandinavian corporate employees have also been a long time in Asia and prefer to invest here rather than back in Scandinavia and of course in a warm and foreign-friendly country such as Thailand with its world-renowned hospitality. Here they can enjoy higher quality of life than back home and at reasonable cost.”
The 2011 HSBC Expat Explorer survey (the largest of its kind in the world) put Thailand at the top of its list globally for expats without children and when comparing economic and lifestyle factors, while Singapore is the ideal expat location for both quality of life and career progression.
“In this partnership ScandAsia can play a role to get the message out to those targeted. Our weekly newsletter and the dedicated ScandAsia Singapore and Thailand editions combined
effectively reach the large majority of Scandinavians in these countries,” says editor and owner Gregers Moller of ScandAsia.
TPG and ScandAsia are planning for promotion events to be held in Singapore as well as in China (Shanghai and possibly Beijing). The forthcoming edition of the yearly TPG publication will commence its distribution in October 2012.
“Meanwhile we can also promote our publications and create increased awareness around these and our free subscriptions.”
As the Scandinavian activities in the region are growing, indeed including the popular destination Thailand (ScandAsia’s largest market), these Scandinavians’ need for relevant and related information resources also means a growth market for ScandAsia.
Having expanded into the China market, and with Singapore growing in importance for the Scandinavians as a trading partner, hub and country to live and build a career in ScandAsia wishes to reach as many of these Scandinavians as possible.
Ideal for any expatriate, the upcoming TPG edition will continue providing insightful expert advice from contributors as well as key information and destination investment guides for prospective residential investors to Thailand. It scans and presents a qualified selection of products and services to the consumer.
ScandAsia is the only magazine that serves all Scandinavian expatriates from Denmark, Sweden, Norway and Finland living in China and South East Asia. There are five versions of the magazine, targeting – with different content – the Nordic readers in China, Singapore, Thailand, Indochina or Malaysia/Indonesia/Philippines. Part of the circulation is placed at points frequently visited by Scandinavian tourists. The magazine is free, financed by advertisements only.
About Thai Property Guide
This smart guide for real estate investors/second homebuyers on the Thai market offers overviews, new developments, expert advice and much more. Thai Property Guide (TPG) is the only long-term, on-going initiative of its kind promoting Thailand as a Second Home and vacation and resort home investment country, courtesy of an official chamber of commerce, namely the Thai-Swedish Chamber of Commerce. Including a yearly publication, TPG is neutral and factual, a valuable tool for any foreigner in need of advice how to acquire property in Thailand.